Projects

About

Resume

Nobi Yu

A product designer passionate about turning complex workflows into intuitive experiences!

My latest work

Download resume (PDF)

Senior Product Designer

@

Faria Education Group

Jun 2022 – Aug 2026

Remote

Improved onboarding task completion from 45% to 90% through A/B testing and iterative design
Led the OpenApply platform redesign for international admissions, serving school admins and applicant families from 100+ nationalities / 700+ international schools
Redesigned information architecture based on user surveys, adapting navigation to regional preferences
Designed WeChat Mini Program and WhatsApp integrations, making applications more accessible in regional markets
Established a design system and AI-assisted workflows to speed up delivery and cross-team collaboration

Senior Product Designer

@

Faria Education Group

Jun 2022 – Aug 2026

Remote

Improved onboarding task completion from 45% to 90% through A/B testing and iterative design
Led the OpenApply platform redesign for international admissions, serving school admins and applicant families from 100+ nationalities / 700+ international schools
Redesigned information architecture based on user surveys, adapting navigation to regional preferences
Designed WeChat Mini Program and WhatsApp integrations, making applications more accessible in regional markets
Established a design system and AI-assisted workflows to speed up delivery and cross-team collaboration

Product Designer

@

Jingo Intl. Records

Nov 2020 – Jun 2022

Taipei

Facilitated the design and launch of CRM and e-commerce platforms aimed at streamlining business processes
Led strategic cross-functional workshops and user research to define product design vision
Customized solutions reducing manual processes by 20% for telemarketing teams
Launched new e-commerce site, increasing page views by 150% and reducing bounce rate by 80%
Analyzed data with Google Analytics and Data Studio, tripling sales within two months

Product Designer

@

Jingo Intl. Records

Nov 2020 – Jun 2022

Taipei

Facilitated the design and launch of CRM and e-commerce platforms aimed at streamlining business processes
Led strategic cross-functional workshops and user research to define product design vision
Customized solutions reducing manual processes by 20% for telemarketing teams
Launched new e-commerce site, increasing page views by 150% and reducing bounce rate by 80%
Analyzed data with Google Analytics and Data Studio, tripling sales within two months

UX Designer

@

momo.com Inc.

Apr 2020 – Nov 2020

Taipei

Enhanced core e-commerce functionalities to improve user discovery and operational efficiency
Redefined search patterns; implemented semantic search for improved discovery
Redesigned customer service interface, increasing user satisfaction and operational efficiency

UX Designer

@

momo.com Inc.

Apr 2020 – Nov 2020

Taipei

Enhanced core e-commerce functionalities to improve user discovery and operational efficiency
Redefined search patterns; implemented semantic search for improved discovery
Redesigned customer service interface, increasing user satisfaction and operational efficiency

Research Designer

@

in-co studio

Jul 2017 – Nov 2019

Taipei

Led public sector digital transformation projects emphasizing accessible, WCAG AA-compliant website redesigns
Collaborated with government stakeholders to deliver inclusive, accessible online solutions

Tools powering my work

Figma

UI design, prototyping

Figma

UI design, prototyping

Claude

Ideation, prototyping

Claude

Ideation, prototyping

Figma Make

AI prototyping

Figma Make

AI prototyping

Sketch

UI design

Sketch

UI design

Adobe Creative Suite

Visual design

Adobe Creative Suite

Visual design

Google Analytics

Analytics

Google Analytics

Analytics

Skills

User research

Usability testing

Human-AI interaction

Information architecture

Prototyping

Accessibility (WCAG)

Design systems

0-to-1 design

Cross-cultural research & design

HTML/CSS/JavaScript

Awards

Apple Design Award - finalist

Apple · 2023

Product Hunt - #1 product of the day

Product Hunt · 2021

Education

MS in Information Studies (HCI track)

Jan 2026 – Expected Dec 2027 · University of Texas at Austin